BUSINESS

THE NOLLYWOOD CREATIVE ENTERPRISES IN NIGERIA

The Nollywood creative enterprises or the Nigeria film industry enterprises can also be referred to as the cultural industry. The Nigeria film industry consists of enterprises embedded in the Nigerian culture.This article examines the social and cultural context that shape the industry and the business of culture. These are factors that can help in understanding …

IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE

The impact of entrepreneurial orientation on business performance of small and medium enterprises. In order to exploit this topic, you need to understand that entrepreneurial orientation is one of two foundational components. These components help in understanding entrepreneurship. The other component is entrepreneurial behaviour. Both of these concepts would be defined briefly before the article …

SMALL BUSINESS OWNER SELF-EVALUATION GUIDE

Small business owner self-evaluation guide for potential small business owners and entrepreneurs. Self-evaluation is a tool that helps in the analysis of one’s goals, interests, skills and experience. For potential small business owners, this a critical analysis that would help you in recognising your strengths and your weaknesses. The importance of small business owner self-evaluation …

PRACTICAL GUIDE TO A SUCCESSFUL DIASPORA CROWDFUNDING CAMPAIGN

This is a practical guide for successful diaspora crowdfunding campaign. How to have a successful online fundraising campaign through diaspora crowdfunding. The article looks at things you need to be aware of, in order to have a successful money raising campaign online. Especially if you are targeting those in the diaspora. Crowdfunding began as an …