Month: April 2020

THE NOLLYWOOD CREATIVE ENTERPRISES IN NIGERIA

The Nollywood creative enterprises or the Nigeria film industry enterprises can also be referred to as the cultural industry. The Nigeria film industry consists of enterprises embedded in the Nigerian culture.This article examines the social and cultural context that shape the industry and the business of culture. These are factors that can help in understanding …

IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE

The impact of entrepreneurial orientation on business performance of small and medium enterprises. In order to exploit this topic, you need to understand that entrepreneurial orientation is one of two foundational components. These components help in understanding entrepreneurship. The other component is entrepreneurial behaviour. Both of these concepts would be defined briefly before the article …